A serious issue lurks behind the innocuous-sounding title "Pretty in Pink". The photographer Ellin Anderegg was confronted with this issue two years ago, after her mother developed breast cancer. She handled her experiences and thoughts with this project while photographing six famous Swiss in pink (Tanja la Croix, Nina Burri, Zoe Torinesi, Kerstin Cook, Kristina Bazan und Anja Leuenberger). It was a project led by Mad Hairstyling for Krebsliga Zurich.
Rawcut was responsible for the art direction of this project.